I recently wrote a post about how I wasn’t convinced that street artists ought to exhibit their work in galleries. I’m still not entirely convinced, but I saw an exhibition today which helped me to see that it can work for certain artists. The exhibition I went to see was The Mr Brainwash Summer Show – a pop-up exhibition at the Opera Gallery on New Bond Street, London.
Mr Brainwash, real name Thierry Guetta, is the kind of artist that people either love or hate. There are a lot of negative thoughts out there about him and his work, but personally I’m becoming quite a fan. The first Mr Brainwash pieces I saw “in the flesh” were his recent pieces on the corner of New Oxford Street and Museum Street in London (here & here). These murals are huge, and at the time I couldn’t have imagined seeing them in a gallery, but somehow it works. I think Mr Brainwash’s work is very accessible, and quite commercial. Much like Banksy’s work, Mr Brainwash’s work is suitable for posters, postcards and other items one might buy in a gift shop. I don’t think that’s a bad thing, although I know some people would see it as a negative. But I think it’s this commercial aspect that makes Mr Brainwash’s paintings (and sculptures) work so well in the gallery space. Some artists work well in the wild – I think Mr Brainwash works better here in the gallery…
Here’s some more about the artist, from the Opera Gallery:
Thierry’s love of art and film led him to follow the lives of some of the most prolific street artists of our time as he made it his mission to shadow, record and question those who dominated the streets. This led to an unexpected collaboration; the elusive Banksy utilised Thierry’s street art footage and eventually turned the camera on the only man who had ever filmed him.
Their collaboration resulted in a remarkable documentary coined as part personal journey and part exposé of the art world with its mind-altering mix of hot air and hype.
Now an artist in his own right – his very alias ‘Brainwash’ suggesting a tongue-in-cheek jibe at the street-art world he has seemingly so easily and successfully infiltrated and mastered, Thierry has adopted a pop-art style which is now coveted world over.
Approached by Madonna to create the cover for her greatest hits album, Celebration, Thierry then went on to be commissioned by the Red Hot Chilli Peppers to direct the campaign for their latest album. Future collaborations are tipped to be none other than Justin Bieber! And with Kate Moss, The Beatles and Queen Elizabeth amongst his loyal subjects, it seems that the UK has offered Mr Brainwash some of his greatest muses to date.
Personally, I would like to own art like this. What do you think?